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    中医药话语体系建设的构架与探索——以全球中医药科学文化传播平台策划为例

    摘要

    自西学东渐以来,中国传统科学文化受到致命性的冲击,中医药的声音渐微。中医药在同西方现代科技文明和西医药的接触、碰撞与冲突中,其话语权受到巨大的冲击而明显减弱。随着我国改革开放以来综合国力的迅速增强,中国人自信心也不断增强。讲好中国的中医药故事,向全世界传播中医药文化,让中医药走向世界,造福更多的民众,已成为中医药在现代发展的最新契机。同时,这也利于促进中医药在国家话语体系建设中发挥重要作用。因此,中医药必须承担好这一历史使命,不断地寻找更广阔的发展天地。

    中医药话语体系的构建,要通过创造出具有创意的思想、理念、概念、主张和表述方式,以促进话语主体获得更强的话语权和影响力。中医药话语权的大小,不仅与中医药科学文化知识体系本身的历史地位、学术体系的成熟度与临床诊疗价值等因素有直接关系,而且与中国传统文化在现代社会的影响力、我国在世界所具有的国家话语权有密切关系。

    为了更好地进行中医药话语体系建设,本文提出“以中医药文化三大核心为向导,以中医药文化传播平台建设为基础,以中医药传播内容创作为竞争力,以造福大众健康为传播话语目的”为中医药话语体系建设的基本思路。

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    Abstract

    Since the spread of Western learning to the east,Chinese traditional science and culture have been fatally impacted,and the voice of traditional Chinese medicine has faded. In the contact,collision and conflict between TCM and western modern science and technology civilization and Western medicine,its discourse power has been greatly impacted and obviously weakened. With the rapid development of China’s comprehensive national strength since the reform and opening up,the Chinese people’s self-confidence is also increasing. Telling Chinese traditional medicine stories well,spreading Chinese medicine culture to the whole world and making Chinese medicine benefit more people has become the latest opportunity for the development of Chinese medicine in modern times. At the same time,it is also conducive to promoting Chinese medicine to play an important role in the construction of national discourse system. Therefore,traditional Chinese medicine must undertake this historical mission and constantly seek for a broader world for development.

    The construction of TCM discourse system should create creative ideas,ideas,concepts,opinions and expressions to promote the discourse subject to gain stronger discourse power and influence. The size of TCM discourse power is not only directly related to the historical status of TCM scientific and cultural knowledge system itself,the maturity of academic system and the value of clinical diagnosis and treatment,but also closely related to the influence of Chinese traditional culture in modern times and the national discourse power of China in the world.

    In order to better construct the discourse system of TCM,this paper puts forward the basic idea of constructing the discourse system of TCM,which is guided by the three cores of TCM culture,based on the construction of the platform of TCM culture dissemination,with the creation of the content of TCM culture dissemination as the competitiveness,and with the purpose of disseminating discourse for the benefit of public health.

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    作者简介
    毛嘉陵:毛嘉陵,大学本科,北京中医药大学中医药文化研究与传播中心主任、北京中医药文化传播重点研究室主任、北京金匮中医药文化发展基金会理事长,研究方向:中医药文化传播、中医药智库建设、中医药发展战略。
    王晨:王晨,硕士研究生,执业药师,助研,北京中医药大学中医药文化研究与传播中心,北京金匮中医药文化发展基金会秘书长,研究方向:中医药文化。
    李婧昳:李婧昳,大学本科,北京中医药大学中医药文化研究与传播中心,北京金匮中医药文化发展基金会副秘书长。
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