In 2017，the hits and attention of new media documentaries have increased significantly. In the face of complex market conditions，new media documentaries continue to explore their own path. When artificial intelligence makes big data recommendations a breeze，when the user’s time is split into countless pieces，when the new media has a variety of content，how will the new media documentaries go？This paper conducts research on data research，industry analysis and future prospects，and analyzes the new media documentaries industry. What the Internet changes is not only the viewing platform of documentaries，but also the internal logic of documentaries. In the process of communication，local and foreign，mainstream and subculture，different cultural discourse systems collide with each other，bringing new possibilities for culture.