本文通过对2017年中国纪录电影行业的宏观描绘和案例解读,分析梳理当前我国院线纪录电影市场的现状,及呈现的新特点、新形势、新趋向。2017年中国纪录电影迎来爆发年,产量与票房达到历史新高;纪录电影告别真人秀电影时代;院线纪录片题材和类型更加多元,纪实美学回归;纪录电影影像品质进一步提升;口碑引领和营销传播在中国纪录电影市场更加受到重视。本文通过数据分析和案例研究,认为纪录电影未来会成为电影生态图谱的重要组成部分,也会成为纪录片产业链条的重要一环。
<<Through the macroscopic depiction and case interpretation of the 2017 documentary film industry in China,this paper analyzes the current status of the documentary film market in China,and new features,new situations and new trends presented. The article pointed out that in 2017,the Chinese documentary film ushered in an outbreak year,and the output and box office reached a record high;The documentary film farewell to the era of relying on the reality movie;the theme and type of the documentary film are more diverse,and the documentary aesthetics return;recording film image quality is further improved;Word-of-mouth leadership and marketing communication are receiving more attention in the Chinese documentary market. Through data analysis and case studies,this paper believes that the future of documentary film will become an important part of the film’s ecological map,and it will become an important part of the documentary industry chain.
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