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在台网融合、新媒体技术的发展背景之下，上海纪实频道积极拥抱互联网，在媒体融合的背景下不断实现自身的创新发展，走出原有的“一亩三分地”，不再固守传统思维，积极尝试创新。上海纪实频道借助电商平台、借助衍生产品的开发扩大了收益，纪录片创作过程中坚持高品质创作，致力于实现多元融合和创新发展。
<<| 关键词： | 创新融媒体上海广播电视台纪实频道 |
Under the background of network convergence and the development of new media technology，Shanghai Documentary TV actively embraces the Internet，constantly realizes its own innovation and development and goes out of the original space，no longer sticks to traditional thought，actively tries to innovate. With the help of e-commerce platform and the development of derivative products，Shanghai Documentary TV has expanded its revenues. In the process of documentary film creation，it insists on high-quality creation and is committed to achieving multi-integration and innovative development.
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