Throughout Chinese documentaries industry in 2017，policy dividends have further spawned market dividends；market players have become more diverse；the Internet and cinema lines as a platform and innovation-driven force have really exerted their power and have begun to see benefits；and Chinese documentaries in the field of international communication，political communication and influence has been further strengthened. In the aspects of typification，discourse innovation，marketing innovation，cross-border exploration，Chinese documentaries have made further achievements，and gradually changed the dilemma of “hawking and hawking”，and their attributes of popular cultural products have been further strengthened. The “public era” of Chinese documentaries has arrived.

This report investigates the production，dissemination and marketing，operational strategies of documentaries by central and provincial TV institutions and new media documentaries. At the same time，in-depth research has been carried out on different documentary production and broadcasting channels，such as Beijing documentary，Shanghai documentary，Phoenix Satellite TV，iQiYi，Tencent video，Youku video and so on，and the market value and marketing strategy analysis of documentary derivatives has been added. This report try to depict the overall situation of China’s documentary industry as far as possible.