In the era of Greater Bay Area，Zhuhai，as the only city connecting Hong Kong and Macau，is facing great opportunities and great challenges.In view of the current situation of Zhuhai tourism，it is particularly important and necessary to improve the attractiveness of tourism in Zhuhai.Based on the visual characteristics of Zhuhai's ecological environment，this study puts forward three aesthetic strategies to improve the attractiveness of urban tourism from the following aspects：environmental beauty，humanistic beauty and artistic beauty.The study concludes that Zhuhai's environmental development should make full use of mountain，water，and green plant resources，uphold the philosophy of harmony between human and nature，and build up its own advantages on the basis of innate ecological environment，and build an ecological landscape that is integrated with nature.In terms of humanities，from the three aspects of tourism practitioners，university tourism volunteers and residents，it is proposed that the sense of homeland is the necessary factor for tourism attractiveness.Finally，art orientation is the internal driving force of tourism attractiveness from the three aspects of artistic symbols，artistic activities and art education.The purpose of this study is to enrich tourism resources from a distinctive theme features and enhance the city's humanistic and artistic qualities.It is not only an effective way to attract tourists to experience the heterogeneous culture，but also an effective innovative path of supply-side reform of all-for-one tourism.