In recent years，Macau hold various festival and special events as one of the important forms of promoting the diversified development of tourism.It is an important issue that both government agencies and the tourism industry need to understand and analyze in depth which is how to provide tourists with better tourism service in participating in festival and special events.Different tourists often experience different experience values after participating in the festival and special events，and it will influence tourists` behavioral intention in the future.This study explores the relationships between experience value and behavioral intention for festival and special event in mainland Chinese visits to Macau.It is of practical significance for Macau to shape the influence of the city image and develop a diversified tourism economy.