Cross-cultural communication activities are an important part of China's cultural development strategy.They play an important role in safeguarding the country's reputation，improving the country's image，and creating cultural identity.To tell Chinese stories well and spread Chinese voices is to expand China's discourse space in a broader international discourse system and find values in a distance from each other.“The Happy Chinese New Year · Walking New Year”event entered the Facebook headquarters and was a successful example of cross-cultural communication，providing experience for China's national image communication activities.In the cross-cultural dissemination of the national image，it is necessary to pay attention to the difference between high and low contexts，and to formulate communication content，select target audiences，and formulate communication methods to be maximally appropriate to the audience's cultural background and understanding preferences.At the same time，the immediate and interactive nature of social networks makes it a major carrier of information，using social media，innovative communication modes，and linking online and offline activities to help achieve a good national image.