Based on the documentary“China：Time of Xi”，this paper analyzes the interpretation of President Xi Jinping's governing idea and the representation of China image in this documentary：the win-win cooperation at the level of economics，the vision of ‘people centered’ and ‘community of shared future for mankind’ at the level of politics，the cultural fusion and technology innovation，the harmony between man and nature at the level of ecology.Under the background of global economic integration，this paper also analyzes the ways to improve the international communication of national image from the view of cultural consensus，inter-civilization exchange and the visual persuasion by objective strategies.