国民形象和国民素质是国家软实力的核心,也是当前国家形象建设最重要的部分。树立良好的国民形象,对于中国对外传播活动与国际交流具有重要意义。本文通过中国外文局对外传播研究中心“第五次中国国家形象全球调查”的相关数据,分析了海外21国受访民众眼中的中国国民整体形象,接着探讨了中国精英群体的形象和海外民众眼中的中国国民负面形象,并就提升中国国民形象提出了几点建议。
<<National image and national quality are the core of the country's soft power and the most important part of the current national image construction.Establishing a good national image is of great significance for China's external communication activities and international exchanges.This article analyzes the overall image of Chinese nationals in the eyes of overseas respondents in the 21 countries through the relevant data of the Fifth China National Image Global Survey conducted by the Foreign Media Research Center of the Ministry of Foreign Affairs,and then discusses the image of the Chinese elite groups and the eyes of overseas citizens.The negative image of the Chinese nationals,and put forward several suggestions for the promotion of our national image.
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