This article mainly analyzes the texts of the international public perception of Chinese cultural images between 2016 and 2017 through text analysis methods and finds that the Chinese cultural images reproduced through cultural symbols have undergone“schema，”“assimilation，”and“conformity.”The process of“Graphic”，“assimilation”，“compliance”and“balance”，although the international public has a general consensus on the classical symbolic elements（Chinese food，Chinese medicine，martial arts，etc.）that best represent Chinese cultural images，there are differences in the cognitive styles of different subjects，and for some of the latest emerging cultural phenomena.Cognition also shows the characteristics of wonders.Family relationship，face respect，authority and challenge are the main dimensions of the international public's perception of Chinese cultural concepts.The study believes that cultural differences do not necessarily lead to conflict and confrontation.As the main body of international communications，they should actively explain differences and strive to make a difference.Excavate positive factors，while expanding the spread of culture，eliminate media barriers.