政治形象是国家形象的基石,通过分析中国外文局对外传播研究中心第五次中国国家形象全球调查,发现在全球22个国家中,受访者对中国的重要执政理念拥有一定认知度,“一带一路”这一国家级顶层倡议在全球范围内认知度最高。中国政府在各国受访民众眼中的形象主要表现为四个方面:治理能力高效、存在贪腐官僚现象、传统保守和法治程度高。各国受访民众对于中国执政党中国共产党的评价积极,认为中国共产党能够全面从严治党,具有很强的组织动员能力。为提升和改善中国形象,本文提出如下建议:“量体裁衣”,有针对性地进行分众传播;“无缝对接”,加强中国媒体与海外媒体合作;“多面融合”,将政治传播和其他领域有机结合。
<<Political image is the cornerstone of the country's image.Through the analysis of the fifth China National Image Global Survey conducted by China Foreign Languages Publishing Administration of Foreign Affairs Research Center,it is found that among the 22 countries in the world,respondents have certain awareness of China's important governance concept.The“Belt and Road”national top-level Initiative has the highest degree of awareness on a global scale.The image of the Chinese government in the eyes of the surveyed citizens in various countries is mainly manifested in four aspects:the high governance capacity,the existence of corrupt bureaucracy,and the high degree of traditional conservation and rule of law.The people surveyed in various countries are positive about the Chinese Communist Party,the ruling party of China,and believe that the Communist Party of China can fully administer the party strictly and have strong organizational mobilization capabilities.In order to enhance and improve the image of China,this paper puts forward the following recommendations:“tailored”,targeted to carry out public dissemination;“seamless docking”to strengthen China's media and overseas media cooperation;“multi-faceted integration”,the political communication and other areas Organic combination.
<<Keywords: | Soft PowerNational ImagePolitical Image |