Publicity work features strong ideological and political attributes，and undertakes the publicity，education and creation of ideology，values and spiritual civilization. The priorities and difficulties of publicity work come to light at the grassroots level.In particular，with the advent of new-generation information technology and industrial revolution，huge changes have taken place in social production and life styles.Particularly，the emergence of new media technologies sharply increases the degree of freedom and participation of the entire public opinion realm. Dashilar Sub-district takes the initiative to apply new media technologies，innovates publicity work modes and carriers，actively builds the new media publicity platform，and witnesses satisfactory results in strengthening ideological education，establishing correct values and promoting construction of spiritual civilization. This report analyzes and summarizes practical experience and innovation modes of Dashilar Sub-districtin，explores grassroots publicity work under the background of new media and probes into the internal mechanism and operational law of this innovation mode from the theoretical perspective，aiming to provide theoretical support for better exerting the publicity function at the grassroots level.