Cultural brands，which are the result of long term efforts of related cultural organization and people and have enormous economic value and social benefits，are the distinctive signs of cultural products，services，organizations，figures and regions.However，in recent years it caused a great trouble and loss for cultural brands owners that many cultural brands are registered maliciously.This article discusses mainly on the types of maliciously-registered cultural brands and the reasons，and also brings up some suggestions of cultural brands protection from different perspectives of cultural brands owners awareness，policies and laws，and social service systems.