Digital reading industry，as a new segment of the internet sector，has a good prospect of development.iReader.com is the leading company of digital reading industry in China and has its own unique company culture and operation model.Using research methods of brand positioning，brand strategy and implementation and brand marketing，this article analyzes iReader.com development，its environment of policies，market competitiveness and brand operation，identify the competitive advantages and disadvantages of the brand，and gives advice of expanding financing access，developing independent IP，in order to cope with market challenges and further increase brand value.