This report，based on the summary of current development situation of Chinese animation brands in 2017，analyzes the development highlights and studies on the future development trend of Chinese animation brand construction.In the author's opinion，brand construction follows the path of innovation—copyright—IP—brand，showing the pyramid distribution.We need to pay more attention to the role of extraordinary innovation，super IP and famous brands in planning and development，and take animation industry into the whole picture of cultural innovative industry，in order to maximize brand value.