As an important part of the cultural industry，the performance industry plays an important role in enriching the people's spiritual life，promoting the prosperity of the cultural industry and enhancing the cultural influence of our country.Over the past year，the performance industry as a whole presents a good development trend，the brand building of the performance industry is in full swing.“Live broadcast + performance industry” has strengthened the influence of the performance industry，purified the development environment，improved the development environment，industry associations actively engaged in brand building，with “eternal love” and “Songcheng” as the representative of the tourism performance brand IP to achieve rapid development.But the brand of the performance industry is also facing the difficulties of intellectual property protection，short life cycle，lack of the whole industry chain and other issues.In the future，the performance industry brand will present the trend of “star broker + fan economy” integration，brand effect and scale continued to expand，internationalization development.