In 2017 China continues to work hard on the cultural brand construction and strengthen cultural confidence. The environment of policy and law，industrial development and cultural products consumption has been optimized. The total value of cultural enterprises brands in China is increasing annually with many highlights of cultural brand development. The brand effect began to emerge as domestic movies and television shows are more of quality than quantity. The industry of acting and performing is upgrading with different performances construction brands together. Animation sees a rapid development as domestic animation brands start to show up. The games industry is upgrading and begins its brand construction. The network culture industry is becoming standardized，and the quality content promotes the brand construction. The brand awareness for the industry of tourism is becoming stronger，and the brand construction steps onto a new level. With the change of the development environment of cultural brands and the needs of cultural brands upgrading，the future trends of cultural brand development are going to be as following：1. enterprises cultural brands are going to become national cultural brands；2. cultural brands are going to become to emphasize more culture than entertainment；3. excellent IP is going to become the drive power of brand construction；4. the social and spiritual nature is going to play a more important role；5. the minority cultural brands are going to have a larger market.