本研究通过问卷、深访和实地调研等量化与质化研究相结合的方式,对在穗非洲裔群体的健康信息寻求及其影响因素、健康促进的组织机构与促进活动的开展途径展开研究,在此基础上建言提升策略。实证研究发现,女性、高学历、受健康信息影响程度高、自我效能越高的在穗非裔人士倾向于主动寻求健康信息,年龄和居住时长对健康信息寻求行为的影响不显著;在穗非裔人士的健康信息寻求主动性与健康促进效果呈正相关关系。质化调查梳理了广州市非洲裔群体健康促进活动的组织机构与途径,得到了在穗非裔群体获得健康促进信息的途径与参与健康促进活动现状等大量一手信息,在此基础上,本研究提出在穗非裔人士的健康信息传播和健康促进的提升策略有:健康促进活动与规划应与非裔群体特征匹配、健康促进活动与规划须尊重非裔群体的健康信息寻求习惯以及公立医疗机构在健康促进中的作用有待加强等。
<<Through questionnaire,in-depth interview and field research,this paper discusses health information seeking behavior and its determinants of Africans in Guangzhou,and tries to offer certain advices on health promotion strategies.The survey results find that female Africans and those with higher educational background,stronger influences by health information and higher self efficacy tend to seek health information more actively.While certain demographic features such as age and living time in Guangzhou have no significant influences in health information seeking behavior.The survey also finds that the initiative of health information seeking has positive correlation with health promotion effect.Through the qualitative field research,the study analyses the organizations and their works of health promotion,and also how Africans get access to and participate health promotion campaigns.The research,based on the findings,proposes strategic advices on health promotion campaigns of Africans in Guangzhou,which include:health promotion planning should match the Africans' group features,consider their health information seeking behavior and relied more on public medical institutions to play more important role.
<<