在中国提出“一带一路”倡议背景下,日益增多的在华留学生成为我国国家形象对外传播的跨文化使者。本文聚焦在华留学生群体的跨文化媒介接触和中国形象感知,通过半结构化深度访谈法,深入调研其跨文化媒介接触行为模式及其认知中国的方式和深层动因。研究发现:在华留学生的跨文化媒介接触与其人际交往和跨文化适应紧密相关,并呈现出三维圈层特征;国际关系、经济发展、教育、人际交往是其感知中国形象的四大维度;跨文化媒介接触和直接经验是影响其对中国形象感知的主因。由此,需要根据在华留学生跨文化媒介接触和直接经验的特征,优化跨文化传播基础上的中国形象建构路径。
<<Under the background of the “Belt and Road initiative”,more and more international students in China become intercultural emissaries of national image communication.This paper focuses on intercultural media contact and China's image perception of international students in China,and adopt semi-structured in-depth interviews,deeply investigates international students' intercultural media contact behavior model and the way they perceive China and their deep motivation.There are mainly three research findings:(1)The intercultural media contact of international students in China is closely related to their interpersonal communication and intercultural adaptation,and shows the characteristics of three-dimensional circle.(2)International relations,economic development,education and interpersonal communication are the four dimensions of their perception of China's image.(3)Intercultural media contact and direct experience are the main factors that affect their perception of China's image.Therefore,it is necessary to optimize the path of Chinese image construction on the basis of intercultural communication according to the characteristics of intercultural media contact and direct experience of the international students in China.
<<Keywords: | International Students in ChinaIntercultural CommunicationIntercultural Media ContactChina's Image Perception |