社交媒体已成为民众获取新闻的主要媒介。然而,社交媒体平台信息泄露、内容低俗等不良事件频发。尽管有关部门采取约谈、关停等手段,但仍暴露出公权力规制工具单一、监管滞后等问题。引入公共利益原则对社交媒体平台进行治理,既符合新闻媒体的传统价值,又可以有效平衡社交媒体平台商业利益和国家安全利益,从而缓解国家权力对网络平台治理的僵化和不足。但公共利益原则在社交媒体平台的贯彻又面临着社交媒体享有左右舆论的技术权力,用户从受众变为传播者,算法主宰新闻传播生态等新问题。应在社交媒体平台治理的制度设计上引入第三方力量参与平台治理,并激活用户自治,增加用户作为新闻传播者的责任。基于公共利益原则应适当以正当程序和比例原则限制平台权力,并同时明确公权力的新闻审查标准。
<<Social media have become the major media used by the general public to obtain news and information. However,adverse events such as leakage of personal information and vulgar content occur frequently in social media,while the tools used by public power to regulate such events are unitary and lagging behind the development of social media. China should introduce the system of third-party participation into the institutional design of social media management and activate user autonomy,so as to increase the responsibility of users as disseminators of news. Based on the public interest principle,the government should restrict the power of platforms in accordance with due procedure and the principle of proportionality while at the same time establish clear standard on the censorship of news by public power. Meanwhile,it should attach high importance to the role played by algorithms in the dissemination of news in social media and conduct technological regulation of the algorithms of social media.
<<Keywords: | Cooperative GovernanceSocial Media ManagementThe Public Interest PrincipleAlgorithm Regulation |