短视频在外部环境和内驱力共同作用下高速发展,伴随而来的问题也层出不穷,包括内容信息低俗化、同质化、虚假信息多以及信息安全、侵权等问题。2018年我国政府密集出台了多项规章制度以规范短视频传播乱象并取得立竿见影的效果,本研究从经济、心理、管理等多个维度分析短视频发展乱象背后的原因、梳理当下短视频的治理现状、剖析短视频的治理困境,进而提出管理、政策、行业、传者、受众、平台、技术多方监管、多元共治的治理之道。
<<Short video is developed rapidly under the joint action of external environment and internal drive. The accompanying problems are also endless,including the vulgarization,homogenization,false information and information security and infringement of content information. In 2018,the Chinese government intensively introduced a number of rules and regulations to regulate the short video communication chaos and achieved immediate results. This study analyzes the reasons behind the development of short video from the economic,psychological,and management dimensions,and combs the current short video. Governance status,analyze the governance dilemma of short video,and then propose management,policy,industry,transmitter,audience,platform,technology multi-party supervision,multi-governance governance.
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