在线语音直播是指人们可以通过网络收听到远端正在进行的音频实况,已成为当下人们沟通互动的一种新方式。本文以新媒体社会责任为理论视角,通过内容分析法检视荔枝FM和喜马拉雅FM两大在线语音直播平台的社会责任。研究发现:两大在线语音直播平台直播主题以音乐、娱乐为主,过于单一,且均出现了媒介暴力问题;从新媒体社会责任的履行情况上看,两大平台在信息生产、社会监督、提供娱乐、协调关系四个指标上的得分较为接近且偏低,新媒体社会责任履行情况均不理想。本文对在线语音直播的媒体社会责任的检测增加了媒介暴力的新问题。
<<Online audio broadcasting is a new way for people to communicate,which people can use to listen to the live broadcast from other places through the Internet. This article takes the new media social responsibility as the theoretical perspective and examines the social responsibility of two online audio live broadcast platforms of Litchi FM and Himalayan FM through content analysis. The study found that the two live online live broadcast platforms are music and entertainment,and they are too single,and there are media violence problems. From the perspective of the implementation of new media social responsibility,the two platforms are in information production,social supervision,and entertainment. The scores on the four indicators of coordination and coordination are relatively close and low,and the implementation of social media responsibility of new media is not satisfactory. This article proposes a new idea for the study of media social responsibility for online audio live broadcast.
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