本研究以十个典型的知识型意见领袖作为研究对象,对其发布的765条微博信息进行量化统计分析,旨在考察知识型微博意见领袖的社会责任履行情况。研究显示,知识型微博意见领袖的社会责任履行状况还有一定可提升的空间,其社会责任评价得分均值为2。52131(得分率50。42%),刚过满分的1/2。知识型微博意见领袖“信息生产”得分处于中等偏上水平,但在“文化教育”、“社会监督”和“协调关系”的社会责任履行效能方面还需要做进一步的优化。
<<This study takes ten typical knowledge-based opinion leaders as the research objects,and conducts quantitative statistical analysis on the 765 microblog information it publishes to investigate the social responsibility performance of knowledge-based microblog opinion leaders. The research shows that there is room for improvement in the social responsibility performance of knowledge-based microblog opinion leaders. The average score of social responsibility evaluation scores is 2.52131 points (50.42% of the scores),which is just 1/2 of the full score. The knowledge-based microblog opinion leaders’ scores on “information production” are at the middle-to-upper level,but further optimization is needed for the performance of social responsibility in “cultural education”,“social supervision” and “coordination relationship”.
<<