At present，with the rapid development of mobile social media，the popularity of the web celebrity has also been increasing. The web celebrity as a kind of network culture landscape and Internet emerging economy have attracted wide attention. The article takes the top five of the web celebrity of list released by QingBo Date in December 9，2017 as an example. Based on several elements in the web celebrities’ communication activities，this paper summarizes the image strategy，content strategy，media strategy，audience strategy and so on，so as to analyze the communication strategies and problemsof the web celebrity. It is hoped that it can provide some useful references for improving the transmission ability and promoting the health communication of the web celebrity.