There are many social responsibility evaluation indicators for the new media，but the new media social responsibility perception scale for audiences is rare. The purpose of this study is to consider the social responsibility content of new media based on the audience，so as to construct a new media social responsibility perception scale suitable for our audience. Combined with the existing theoretical results，this study develops a measurement scale of new media social responsibility perception from the perspective of audiences，which includes four dimensions of information production，social supervision，cultural education and coordination，including 16 secondary indicators. The results of data analysis show that the scale has good reliability and validity，which can effectively measure the audience’s perception of new media social responsibility. In addition，the scale can be used to develop the influence of new media social responsibility perception on audience brand loyalty. The empirical research is practical.