本研究以我国大陆地区的31家省级主流新闻门户网站为观测对象,依据总论建构的评价指标体系,对6049条样本进行了计量统计和分析。结果显示:省级主流新闻门户网站社会责任履践整体情况良好,但仍存在需改进的问题,如信息生产方面得分较高,但深度和全面上存在不足;在社会监督方面议题“硬化”,地域之间存在差异;文化教育方面传播意识薄弱;协调关系受到重视,但互动效果不佳。因此,以下几个方面值得重视:守住信息生产优势,发挥新媒体的整合功能;形成社会监督软硬兼施的联动效应;推进文化与新闻的共振,增强网站教育功能;发挥平台优势,创新沟通方式与质量。
<<In this study,31 provincial mainstream news portals in China’s mainland were taken as the objects of observation. Based on the evaluation index system constructed by the general theory,6049 samples were sampled and analyzed. The results show that the overall situation of social responsibility in provincial-level mainstream news portals is good,but there are still problems that need to be improved,such as higher scores in information production,but there are deficiencies in depth and overall;topics are “hardened” in social supervision. There are differences between regions;communication awareness in culture and education is weak;coordination is valued,but interaction is not effective. Therefore,the following aspects are worthy of attention:to maintain the advantages of information production,to play a new media integration function;to form a social supervision of the combined effects of both hardware and software;to promote the resonance of culture and news,enhance the education function of the site;play a platform advantage,innovative communication methods and quality.
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