技术变化带来媒介格局的深刻变革,对新闻网站的发展亦造成巨大冲击,国家级新闻网站作为媒体网站的排头兵首当其冲,准确评估各网站社会责任践履现状是应对变局的当务之急。本文以国家级新闻网站作为研究对象,依据统一建构的新媒体社会责任指标体系,对8家新闻网站的社会责任履行现状进行考察。分析结果显示,国家级新闻网站社会责任践履情况总体较好,新华网、人民网和央视网分别位列前三。具体的单项指标表现方面各网站差异较大,仍存在部分共性问题值得重视,主要体现为新闻内容同质化程度高、社会监督范围有局限、文化传播形式较单一、线上互动较欠缺。针对各网站在履行社会责任方面的不足,提出相应的应对和提升策略。
<<The transformation of technology brings a profound change in the media pattern. It also has a great impact on the development of the news website. The national news website,as the leader of the media website,is the first to bear the brunt. It is the urgent task to assess the status of the social responsibility of each website. According to the unified construction of the new media social responsibility index system,this article takes the national news website as the research object to investigate the social responsibility performance of the 8 news websites. The analysis shows that the social responsibility of state-level news websites is generally good. XinHua Net,People’s Daily Online and CCTV(China Central Television) are ranked the top three respectively. There are still some common problems to be paid attention to,which are mainly reflected in the high degree of homogeneity of the news content,the limitation of the scope of social supervision,the single form of cultural communication,and the lack of online interaction. In view of the lack of social responsibility in the performance of various websites,the following countermeasures and promotion strategies are put forward:to create personality content and improve the quality of information production,to expand the scope of supervision and strengthen the function of social supervision,to pay attention to cultural education and innovate the form of cultural communication,to optimize the function of the platform and realize the function of coordination.
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