Under the background of the rise of intelligent internet，new media is experiencing conceptual revolution，form iteration，industrial convergence and market upgrade. In order to accurately grasp the development trend and future prospects of new media，this paper makes a comprehensive，objective and systematic evaluation of the social responsibility of new media，and advances the status quo of the implementation of social responsibility of new media in 2015-2018. Based on the analysis and comparison，this paper adjusts the framework of the new media social responsibility evaluation index system in order to enhance the applicability and scientificity of its evaluation effectiveness，and then provides countermeasures for the promotion of new media social responsibility in the context of intelligent Internet.