Cultural tourism is an important practical form for the inheritance and development of ethnic minorities’ intangible cultural heritage. The interrelation between cultural tourism and intangible cultural heritage is much closer under the background of national strategies of tourism promotion. In spite of the bulk of studies with regard the problem，the productive protection of intangible cultural heritage has not aroused sufficient attentions. This essay focuses on the practice of productive protection of She people with the aim to construct the interaction system from the perspective of cultural tourism. The essay also discusses theoretical considerations about the protection of intangible cultural heritage in the new period.