非物质文化遗产的传承与发展是文化传承和文化经济发展两个领域的交叉命题。依靠政府支持的非遗传承人独立推动非遗的传承与发展面临诸多阻力,而建立非遗经纪人体制是成功弥合传承人与市场之间界限的有效途径。从当前非遗市场化程度较低,非遗传承人精力有限且经营能力较差的背景来看,建立非遗经纪人体制成为可行之策。文化市场的繁荣发展、文化产业人才的培养、国家对于文化产业的支持都为非遗经纪人体制的建立提供了有利契机。可借鉴日本、韩国等非遗强国的政策举措,参照国内书画领域及出版领域经纪人体制发展的情况,探索与建立符合中国国情的非遗经纪人体制。
<<The inheritance and development of intangible cultural heritage is an intersection between cultural inheritance and economic development. The present inheritance is mainly dependent on the transmitters completely supported by the governments. However,such transmitting is facing challenges. This essay claims that the brokerage is an effective way to solve the problem. China should draw the lessons of Japan and South Korea and explore the ways to establish its own broker system which is suitable for China’s context.
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