Various technological and policy incentives for the development and utilization of big data make a fancy future for the scale of the big data industry，and all stakeholders are actively advocating their own rights and interests. Extensive debate has been made round the development of big data market and model of data business，the benefit distribution and control of the rights the data in the United States and Europe. These discussions will help us clarify the questions and look for the appropriate approach to regulate and promote the development of big data industry.