Integrating various innovative elements with the core of brand，implementing brand strategy and developing brand economy，this is not only a strategic choice to enhance the quality advantage of China’s economic development and meet the needs of the people for a better life，but also an important innovation element to improve the TFP and make up for the shortcoming of economic growth. As China’s economy enters a new stage of high-quality development，we should accelerate the top-level design of brand strategy，build a modern industrial system to support the ecological growth of brand，strengthen enterprise brand management and release the consumption potential with brand as the focus.