National brand is an important strategic resource for a country to gain national competitive advantage. Building an influential and recognizable national brand is crucial to improving China’s economic development quality，enhancing international competitiveness，strengthen international discourse power，and safeguarding national strategic security. In the process of national brand building，it needs not only a solid foundation of productivity，but also the support of national culture and values. At the same time，it needs to pay attention to obtaining a wide range of international recognition in the interactive practice with other countries.