In the new era of the integration of culture and tourism，the new era of tourism and quality tourism has become a new kinetic energy for tourism development. In the whole year of 2017 and the first half of 2018，the domestic tourism market maintained steady growth，holiday tourism and red tourism continued to flourish，and young people began to dominate the new pattern of tourism market. The stratification of tourism consumption began to appear，and the demand for quality of tourists became increasingly prominent. The market structure has shown a balanced development trend，but the urban-rural dual pattern continues to expand. In 2019，despite the accumulation of uncertain factors such as the decline in entrepreneurial confidence，the economic base and policy environment supporting the development of domestic tourism continue to be optimized，and new kinetic energy for cultural and tourism development is accumulating，and tourism development will continue to maintain a strong momentum. It is necessary to pay attention to the evolution of the diversified pattern of the tourism market，promote the common development of the mass market and the niche market，grasp the increasing quality consumer demand of tourists and the direction of product and market innovation，and cultivate rational and calm tourists into an important component of quality tourism.