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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    消费升级背景下的度假创新:复星旅文的经验与启示

    摘要

    伴随着中国消费升级的发展,旅游业成为国民经济发展的重要力量,而旅游行业近年来的强劲增长也催生了一批新的行业领导企业。复星旅游文化集团从投资全球领先的旅游品牌到“产业运营+战略投资”双轮驱动,短短几年间建立了一个聚焦家庭休闲度假的FOLIDAY度假生态系统,并成为全球领先的综合性旅游集团之一。复星旅文的发展和成长折射了消费升级的产业变革,也显示出创新和全球化战略的重要性。

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    Abstract

    With the development of consumption upgrading in China,tourism industry has become an important power in the development of national economy,and the strong growth of tourism industry in recent years has also spawned a number of new industry leaders. From investing in the global leading tourism brands to twin drivers of “industrial operations + strategic investment”,Fosun Tourism Group has established a FOLIDAY ecosystem with a focus on the leisure tourism during just a few years,and has become one of the world's leading leisure-focused integrated tourism groups. The development and growth of Fosun Tourism Group reflects the transformation of consumption upgrading,and also demonstrates that the strategy of innovation and globalization is a powerful driving force for the development of today's tourism industry.

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    作者简介
    钱建农:钱建农,复星旅游文化集团董事长兼首席执行官,在旅游及零售行业拥有逾20年经验。
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