Tourism destination marketing is one of the hot topics in current tourism development. Adopting effective marketing strategies and building a perfect tourism destination marketing system is very important for tourism destinations. This paper analyzes the six innovative means closely related to the global tourism destination marketing development in recent years，explores its marketing characteristics，its application in tourism，and its influence on the development of global tourism destination marketing，thus analyzes the trend of global tourism destination marketing development driven by strategic innovation，and provides reference for the innovation transformation of China's tourism destination marketing.