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旅游目的地营销是当前旅游发展的热点话题之一，如何采取有效的营销策略、构建完善的旅游目的地营销体系对于旅游目的地来说是一个值得深思的问题。本报告通过对近年来与全球旅游目的地营销发展密切相关的六大创意营销手段进行分析，探究其营销特点、在旅游业中的应用，以及对全球旅游目的地营销发展的影响，从而对策略创新推动下的全球旅游目的地营销发展趋势进行剖析，旨在为我国旅游目的地营销的创新转型提供借鉴。
<<Tourism destination marketing is one of the hot topics in current tourism development. Adopting effective marketing strategies and building a perfect tourism destination marketing system is very important for tourism destinations. This paper analyzes the six innovative means closely related to the global tourism destination marketing development in recent years，explores its marketing characteristics，its application in tourism，and its influence on the development of global tourism destination marketing，thus analyzes the trend of global tourism destination marketing development driven by strategic innovation，and provides reference for the innovation transformation of China's tourism destination marketing.
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