In recent years，with the increase of consumption and educational qualifications of people in China，the improvement of various tourist facilities and conditions，as well as the application and popularization of numerous new technologies centered on internet，the tourists increasingly pursuit the individuation and experience in their tourism process. On this background，the customized tourism come into being and play an important role in the entire industry. Nowadays，the customized tourism develop rapidly in China，but meanwhile some of restrictions and uncertainties affect the development of customized tourism. By analyzing the current situation and problems of customized tourism，we propose some suggestions and measures to optimize the development path，and look forward to the future of customized tourism in China. It is conducive to the healthy and sustainable development of customized tourism.