旅游演艺是异地观众在旅游目的地观看用各种演出形式表现地方文化特色的演出活动。2017年旅游演艺市场在宏观经济下行背景下逆势上扬,实景演出与主题公园演出繁荣发展,北方地区集中在北京、陕西、山西等地,南方地区均衡分布于各地。市场进入大型旅游演艺规模化阶段,千古情、印象、山水盛典三大品牌继续攻城略地,华夏传奇、丝绸之路盛典等地方品牌开拓外埠市场。一些旅游演艺融合VR、AR等舞台新技术,把景区场景化,结合沉浸式演出形式发展成为沉浸式旅游演艺。
<<Tourism performances are performances where Non-local viewers watch local cultural characteristics in various performance forms at tourist destinations. In 2017,the tourism performing arts market rose against the trend in the context of macroeconomic fall. The real scenery and theme park tourism performances flourished. The north is concentrated in Beijing,Shaanxi,Shanxi and other places,and the south is evenly distributed in various provinces. The market entered the stage of large-scale tourism performing arts,and the three brands of Qian-Gu-Qing,Impressions and Shan-Shui to attack the city,and local brands such as China Legend and Silk Road Festival opened up the other provinces market. Some of the tourism performances incorporate VR,AR and other stage new technologies,and the performance venue are scened,combined with the immersive performance form,to develop into an immersive tourism performance.
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