Due to the comprehensive promotion by industrial policies and population scales，rural tourism in China has kept developing vigorously，which become the significant approach to boost upgrading household consumption and implement rural revitalization strategy. During the process of development，rural tourism in China has entered a new stage of content innovation to adapt to expansion and high-quality development of rural tourism and to improve people's ever-growing needs for better life. Based on the analysis of the development status and challenges，the article put forward some advice to provide greater assistance to qualify the “poetic dwelling” of rural tourism.