支付依托消费场景而存在,旅游中的“吃住行游购娱”都是旅行者的支付场景。作为交易环节的“最后一公里”,支付体验直接影响旅行者的旅行体验。消费者对支付存在一定的“惯性”和“路径依赖性”,随着移动互联网的迅速发展,各种新兴的旅行支付方式正驱动着旅游消费场景的升级,改变着人们的旅游消费习惯和行为特征。在此背景下,新支付时代在为旅游市场的发展带来挑战的同时也带来前所未有的战略机遇。大到国家小到企业都应高度重视支付能力的提升,建立更加完整的旅行支付体系,助力当地旅游产业的转型升级,实现弯道超车。
<<Payment is relying on the existence of consuming scenarios,which includes “dining,accommodation,transportation,travelling,shopping and entertaining” during the journey. As the “last kilometer” of transaction process,payment experience directly affects tourist experience. Consumers have certain “inertia” and “path dependence” on payment methods. Along with the rapid development of mobile internet,a variety of emerging payment methods is driving the upgrade of tourism consumption,changing the consuming habits and behavioral attributes of tourists. Within this context,all the challenges with the new payment era may bring more new opportunities. Therefore,it should be highly valued by every level from the countries to enterprises to promote payment capability and establish more complete payment system in travelling process,contributing to transformation of local tourism industry and achieving curve overtaking.
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