With the rapid development of holistic tourism，more and more provinces and cities set up government-guided tourism industry fund to drive social capitals into tourism industry through financial capital. But it has some development bottlenecks：the responsibility unclear between government and market，insufficientstandardization，inadequate guiding function，shortage of talents.Some advice are discussed，include strengthening standard and guide from country level，creating excellent investment environment，increasing finance police support，strengthening culture talents，building information and trading platform and perfect supporting policy.