Under the background of the growing prosperity of cultural exchanges，how to show China’s outstanding traditional culture and historical crystallization to the world stage，so that the people around the world can appreciate the profound Chinese culture，has become the important goal of China’s “culture goes out” policy. Through the exhibition cooperation among the museums，the museum collections and the cultural connotations behind them are fully demonstrated. The premise of cooperation is mutual recognition，thus，the establishment of a museum brand with public appeal has become an important research topic. This article will explain how to realize the internationalization of the museum by establishing the brand through the analysis of the correlation and data of the Shaanxi Museum.