作为旅游经济重要组成部分的文化旅游服务贸易,在推动中国文化强国建设过程中发挥着越来越重要的作用。目前中国文化旅游服务贸易在政策引导、产业推动、消费需求和业态繁荣等方面表现良好,然而在文化与旅游全面融合与服务有效供给能力、文化旅游资源与项目高水平开发与规划、文化旅游服务贸易平台建设和市场开拓能力、文化旅游服务贸易模式创新与风险应对能力等方面亟待加强和提升。为此需要从协同、把握战略机遇、融合以及科技促进等推动中国文化旅游服务贸易的繁荣发展。
<<Cultural tourism service trade,as an important part of tourism economy,plays a more and more important role in promoting the construction of strong cultural nation. At present,China’s cultural tourism service trade has shown good performance in the aspects of policy guidance,industry promotion,consumption demand and prosperity of business. However,the comprehensive integration of culture and tourism and the effective supply of services,the development and planning of cultural tourism resources and projects,the construction of cultural tourism service trade platform and the market development ability,mode innovation of Cultural tourism service trade and risk response capabilities need to be strengthened and promoted. Therefore,we need to promote the prosperity and development of China’s cultural tourism service trade from synergy,grasp strategic opportunities,integration and technology promotion etc.
<<Keywords: | Global Value ChainIndustry ConvergenceCoordinated DevelopmentCultural Tourism Service Trade |