当前,中国已经不再单向进口国外游戏,而是逐渐向海外输出国内游戏产品,形成文化产业的双向互动。2017年,中国游戏产业海外市场收入呈现出快速增长的趋势。本文聚焦中国游戏文化国际贸易,从国内主要游戏公司和游戏产品两个方面勾勒了2017年中国游戏文化发展现状,指出当前中国游戏产业对外贸易存在的问题及其原因,并从学术研究、游戏创新、游戏传播及如何提升游戏产能等方面提出相应建议。
<<Nowadays China has not been the market that purely imports video games from foreign countries,but become one of the most important exporters in global game market,providing more and more local video games to foreign players. The year of 2017 witnessed a huge rise of the income in overseas market in term of Chinese video game companies. This report,focusing on overseas trade of Chinese video game culture,gives a panoramic review of main game companies and game products in China,pointing out the current problems in game industry before offering related suggestions in terms of academic research,industrial innovation,game media and game productivity promotion.
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