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    2018年中国对外文化贸易发展报告

    摘要

    2017年中国对外文化贸易延续好态势,呈现新特点。在政策力度持续强化引导的情况下,贸易体量规模不断扩大,结构优化态势加快向好,自由贸易试验区探索创新先行,服务贸易创新试点助力发展以及“一带一路”倡议动力不减。就具体重点行业来看,电影、演出、动漫、游戏、艺术品对外贸易表现不俗,而出版物与版权对外贸易则各有特点。未来中国对外文化贸易将在应对贸易保护和摩擦中成长壮大,将在大数据、互联网中加快创新发展,结构将持续优化,相关主体将持续壮大,对外文化市场多元化将深入推进。为此,要从政策体系建设,文化产品与服务供给能力提升,贸易渠道和平台的建设和推广,知识产权保护和创新,产贸协同和模式业态创新,全方位开放战略格局构建以及文化贸易专业人才的培养和培训等方面发力,促进中国对外文化贸易更好发展。

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    Abstract

    In 2017,China’s foreign cultural trade continued its good momentum and showed new features. With the strengthening guidance and support of policy,the China’s foreign cultural trade volume has been expanding,the structural optimization trend has been accelerated,the pilot free trade zones have been exploring innovation,the innovation pilot areas of service trade is helping to develop the foreign cultural trade,and the effect of “one belt and one road” has not been reduced. In terms of specific key industries,the develoment of films,performances,animation,games,art works of foreign trade performance is not uncommon,and publications and copyright foreign trade are different. In the future,China’s foreign cultural trade will grow in response to trade protection and frictions,accelerate innovation and development in large data and the Internet,continue to optimize its structure,continue to expand the relevant subjects,and further promote the diversification of the foreign cultural market. Therefore,efforts should be made to promote China’s development in the aspects of policy system construction,improvement of cultural products and service supply capacity,construction and promotion of trade channels and platforms,protection and innovation of intellectual property rights,coordination of production and trade and innovation of mode,construction of an all-round opening strategic pattern,and training and cultivation of professionals in the field of foreign cultural trade. China’s foreign cultural trade will be better.

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    作者简介
    李小牧:李小牧,北京第二外国语学院教授,北京第二外国语学院副校长兼国家文化发展国际战略研究院院长,国家文化贸易学术研究平台首席专家,首都对外文化贸易研究基地负责人。研究领域:世界经济、国际文化贸易等。
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