在文化与旅游深度融合的背景下,北京市文化旅游服务贸易迎来快速发展的战略机遇期,不仅在“四个中心”城市功能定位的引领下正实现高水平发展,而且在文旅融合、产贸基础、协同发展等方面均有不俗的表现。然而,北京市文化旅游服务贸易也存在发展模式创新能力、要素资源的市场化配置能力和品牌培育能力等方面的问题和不足。为此,北京市文化旅游服务贸易要充分发挥城市功能定位的引领作用,持续提高区域贸易协同和对外开放水平,增强文旅融合程度,推动品牌培育和国际竞争力的提升。
<<In the context of the deep integration of culture and tourism,the cultural tourism service trade in Beijing has a strategic opportunity for rapid development,not only in the “four centers” city function orientation which is leading to a high level of development,but also in the integration of culture and tourism,production and trade foundation,cooperative development and so on. However,there are also problems and shortcomings in the cultural tourism service trade in Beijing,such as the innovation ability of the development model,the market allocation ability of the element resources and the ability to cultivate the brand. Therefore,Beijing cultural tourism service trade should give full play to the guidance of urban function positioning,strengthen regional trade synergy and the level of opening to the outside world,enhance the degree of integration of culture and tourism and promote the promotion of brand cultivation and international competitiveness.
<<Keywords: | BeijingCultural TourismTrade in Service |