2017年,北京文化贸易规模持续增长,结构进一步改善,文化贸易交流平台作用逐渐显现,文化企业“走出去”优势明显,文化“引进来”模式不断创新。总体来看,北京文化贸易产业基础不断夯实,政策逐步完善,外向型文化企业成长迅速,海外投资深化“走出去”成效显著。其成因在于全国文化中心建设的推动、京津冀一体化的促进,以及“一带一路”倡议的助力。促进北京文化贸易发展,要创造更高品质更多样式的文化产品和服务,吸引和造就更多优质的文化市场主体,培育有支付能力和审美品位的消费群体,构建良好的市场内在运行机制,完善市场规则,充分利用文化保税政策。
<<In 2017,the scale of cultural trade in Beijing continued to grow,the structure was further improved,the role of cultural trade exchange platform was gradually emerging,cultural enterprises had obvious advantages of “going out” and the mode of culture “bringing in” was constantly innovated. Overall,the foundation of Beijing’s cultural and trade industry has been graduallyconsolidated,the policy has been improved,the export-oriented cultural enterprises have grown rapidly,and the deepening of overseas investment has achieved remarkable results. The reason lies in the promotion of the construction of the national cultural center,the promotion of the integration of Beijing,Tianjin and Hebei,and the help of the “one belt and one road” initiative. To promote the development of cultural trade in Beijing,it is necessary to create cultural products and services of higher quality and more styles,attract and bring up more high-quality cultural market subjects,foster consumer groups with payment ability and aesthetic taste,construct a good internal operation mechanism of the market,and improve market rules and make full use of cultural bonded policies.
<<Keywords: | BeijingCultural IndustriesCultural Trade |