Nowadays，the socialism with Chinese characteristics has entered a new era. The creative transformation and innovative development of Chinese excellent traditional culture become an important guide in the cultural field of the new era. Intangible cultural heritage has been transferred to the stage of deep development，meanwhile new requirements were put forward. The creative transformation and innovative development of intangible cultural heritage is not just innovation or creativity，but include each link—“scientifically analysis→inheritance and abandoment→comprehensive innovation→ adapt to the times”. It’s a long and fundamental path.The idea of the creative transformation and innovative development is not only in the living nature of intangible cultural heritage，but also following the development trend of intangible cultural heritage safeguanding. In each kind of concrete practice，through creative transformation and innovative development in the external form，cultural connotation，inheritance way，protected mode of intangible cultural heritage，is promoting intangible cultural heritage into the contemporary era，and meeting the demands of the good life.