As the sunrise industry of 21st century，Cultural and Creative Industries are becoming an important driving force for the economic and social development.“50 suggestions of Shanghai Cultural and Creation”focus on promoting the accelerated development of cultural and creative key areas，constructing a modern cultural market system，guiding resource elements to the cultural and creative industries，and gathering a group of innovative and creative talents to a strategic height. In recent years，Shanghai has vigorously developed Cultural and Creative Industries and there are many well-known creative industrial areas and cultural enterprises in China. However，Shanghai brand has faded out of the historical stage. How to reshape the Shanghai culture and rebuild Shanghai's famous brands is imminent. “Shanghai Gifts” is founded by Tian Fox International and Shen Di. It is a brand innovation service platform based on the “Internet +rejuvenation of the Shanghai brand” as a business model，and it is committed to the dissemination of the “HaiPai” culture. The goal of “Shanghai Gifts” is to create an ecosystem of cultural derivatives based on Shanghai culture，and to form a brand remodeling and marketing promotion based on creative gifts/commodities，experience centers，and IP copyright activities. It will be a famous city card and transmission link of sentiment of Shanghai.